May 14, 2004

At it like bunnies

I also saw this on Cory's site.
New Swatch ad is ruffling a few feathers in New York.

swatch-bunnies.bmp


What was I saying about prudish Americans...?

Posted by Gary at May 14, 2004 11:07 AM
Comments

I would not say prudish, just some things are appropriate and some are not. If the ad was in FHM or MAXIM or something fine. But if it was on a train or a billboard that is a separate issue.

You too will see why new Dad of a young lady. I think that last thing you want is your little girl acting out something she saw in an ad like that or having another little boy acting something out on her because he saw something in an ad like that.

I know I would not.

Posted by: Paul at May 14, 2004 02:27 PM

Funny Bunny.

I hope you don't mind but I've added your site to the Best Japan Blog in the Best Asia Blogs Awards at http://www.misohoni.com/awards.php

Good luck with the voting!

Posted by: Giles at May 15, 2004 01:23 AM

Paul, the ad is on a billboard in Times Square, I think. Maybe in 10 years or so you will be able to call me a hypocrite, as I do a 180 degree about-turn, but I just think that this does show the prudishness of the U.S.

Naked bodies and sex are a part of life. Many parts of American society try to ignore this, leading to sex and nudity becoming 'dirty'. In Europe, there is, I feel, a healthier view which acknowledges human sexuality (and probably rabbit sexuality as well). There would, I am sure, not be such a furore about this ad in France or Italy, and, I hope, the U.K.

As for the 'acting out' on my daughter, you are right, I would not like it. Does seeing this ad cause a small boy to act out these scenes? Would seeing rabbits going at it in the wild cause the same reaction?

Posted by: Gary at May 17, 2004 10:41 AM

Gary, did you happen to read the nypost article that included reactions from tourists.

http://www.nypost.com/news/regionalnews/23876.htm

One lady said, "What do I tell them when they ask about what those bunnies are doing? It's awful."

It's awful?? Right, the physical act that allows our species to survive is aweful, just disgusting, only the Terrorists could have invented something as vile as sex! Why does swatch hate America?

Honestly though, I would see that as an excellent starting point into explaining sex to my child.

Posted by: mark at May 17, 2004 12:32 PM

I think the ad would go unnoticed in Europe, hence a smart move by the Swatch people to generate some hoo-ha. I am sure most of New Yorkers also couldn't care less. It is only the American inakamono coming to The City who feel "offended".

Posted by: Dirk at May 18, 2004 10:14 AM

Well I guess most people think that some issues are private and don't need to be thrown in the street. What is the point anyway? Why is an ad like that so hip? Just to get a reaction? Put a pair of panites on the bunnies heads or a leash on their necks, I am sure that will do it.

I know you all have things that make you snap too.Thank your god people have engough respect not to throw them in your faces.

Do you want some Madison Ave. Exec telling you when it is time to tell your kids about anything. I think a parent would know their children better.

Why are you comparing NY with Europe? Who really cares about Europe, this is the US we are talking about. In American society we don't play that BS.

To answer Gary's question "Yes I do" because kids act out what they see on TV and in ads. Just watch.

I laugh because everyone's opinions change once their children get older.

Posted by: Paul at May 18, 2004 11:01 AM

America as a society has reached a broad consensus which I think can be summed up with the following statement: Different types of content should be segregated so that people who want the content can access it and those who do not want the content are not exposed to it. When people (janet) or organizations/companies (swatch) disregard this consensus, Americans tend to dislike it.

Part of me says "there are plenty of media for a company like Swatch to use if they want to market this way. They know what the norms are and breaking them is, well, not polite." (I must sound really Japanese here).

Then another part of me says "What is the big deal. Everyone should just lighten up."

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