I got a DM yesterday from Forbes magazine. Last year I subscribed to Forbes, because their offer was ludicrously cheap. To be honest, I think it's an awful magazine, and found myself not reading most issues, just quickly skimming them.
Anyway, yesterday, they sent me a user survey. The interesting thing was, to try to persuade me to somplete the survey they gave me $1.
In the envelope was a crisp $1 bill, which was "a token of our appreciation". They suggested I donate it to a charity of my choice. Since I don't know when I will next visit the US, I will probably take their advice, but I just thought it was rather bizarre of Forbes to send a dollar to all their subscribers.
Some time a go The Economist sent me also $1 for a user survey.
Posted by: vincent at July 13, 2004 12:32 PMmust be a standard practice, then...
what did you do with it?
Interesting. I wonder who their main readership is. I would have assumed it was professionals who are relativly wealthy / busy. They are really undervaluing your time with $1. It sounds like quite an insult to me.